How were the aspects related to the uniqueness of other well-known brands? The case study encompasses the following major pointers: Benefits rather than just functional benefits. Xylys had to capture the minds of the consumers in Xylys watches case study and change the perception of associations related to the Swiss tag which the consumers thought had quality, precision and premium. No notes for slide. No notes for slide. After liberalization, Timex was the first off-shore brand to step into the Indian market.

Xylys case study solution 1 team: Was it essential to get some insights about the use of the xylys watches case study feature to the self-understanding of consumers? The liberalization of markets, the growth of disposable income, the impact of the Western way of life, and the need for a new generation to identify for themselves some of the reasons for the growth of this category of luxury watches in India. The case focuses on the concepts of behavior that are important from the point of view of the brand perception of luxury brands. Sports segment was relatively an untapped segment. Exuding style, attitude and power, the watch is all set to storm the premium watch segment in India so far dominated by well-known European brands. Now customize the name of a clipboard to store your clips.

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There were a few interesting possibilities for Chakravarti to consider. You can change your ad preferences anytime.

Xylys case study College paper Service

Free with your subscription search all refine search subject global business case study marne l arthaud-day xylys: How were the aspects related to the uniqueness of other well-known brands?

Harvard Xylys Xylys watches case study Study — Explorin The case delves into behavioral theories which are significant from the perspective of brand perception of high-end brands.

As self-concept of matter consumers of luxury brands watches? The liberalization of markets, the growth of disposable income, the impact of the Western way of life, xylys watches case study the need for a new generation to identify for themselves some of the reasons for the growth of this category of luxury watches in India.

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The opening of the Indian market and the arrival of premium Swiss brands has certainly led to Indian consumers being exposed to global brands, styles and various price levels. Xylys are available at select world of titan showroom, key multi brands outlets and at exclusive flagship xylys watches case study in selected cities.

Xylys a premium brand of watches Titan launched a few years ago, the brand was aimed xylys watches case study creating a unique perception among consumers. Will the traditional approach of positioning is enough? Successfully reported this slideshow. Xylys case study solution pinto case study solution barilla case study solution view more about us terms out of destin brass case study solution.

Brief understanding of the case study Full Name Comment goes here. Clipping is a handy way to collect important slides you want to go back to later. Thus from this case study one can see that XYLYS is a success story and can be treated as an example of abrand that has correctly understood Indian consumer behaviour and a brand that has become a majorchoice of Premium watch purchase xylys watches case study makers.

The reference case study was prepared by S.

No notes for slide. Case studies in consumer behaviour adds xylys watches case study to the understanding of these context-specific challenges this case collection on consumer behaviour case 2 xylys. Embeds 0 No embeds.

You can change your ad preferences anytime. After liberalization, Timex was the first off-shore brand to step into the Indian market.

Xylys case study

RetailLifestyleBusiness. The House of Titans clearly had insights on consumer behaviour point of view on premium watch purchasedecision. The liberalization of the exposure to western lifestyles markets, the growing disposable income, as well as the requirement for the brand new generation to set up an identity for itself are xylys watches case study xylys watches case study of the reasons for the development of the high-end watch group in Xylys watches case study.

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XYLYS WATCHES CASE STUDY

Be the first to like this. They should expand their brand through other countries too. It was aimed to convey style, attitude and a xylys watches case study personal identity.

Heritage, glamor and technology combination of factors that have been associated with the luxury brand watches universally. Indian Institute of Management Banglore has the copy right for this case study.

Would a standard placement strategy be adequate? Titan aims to bring about a redefinition of sorts in the premium watch segment with Xylys. Heritage, glamor and technology is a combination of factors that have been associated with luxury watch brands universally. The liberalization of the exposure to western lifestyles markets, the growing disposable income, as well as the requirement for the brand new generation to set up an identity for itself are a number of the reasons for the development of the high-end watch group in India. Heritage, glamor and technology combination of factors that have been associated with the luxury brand watches universally. Search Case Solutions Search for: Ramesh Kumar, Kasturi Baral Source:

Premium watches in India were usually associated with the Swiss brands Omega and Rolex. As years progressed, Titan was the single largest player Did the buyers and would-be buyers of premium watches hold any particular stereotypical pictures of such watches? They should stick with those people who are obsessed for their lifestyle, personality. They should expand their brand through other countries too.

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Xylys case study_analysis

Xylys a premium brand of watches Titan launched a few years ago, the brand was aimed at creating a unique perception among consumers. You just clipped your first slide! The above points very clearly provide insights on consumer behaviour point of view on premium watch Purchase decision. Xylys watches case study Does it Xylys watches case study Visibility Others can see my Clipboard.

Xylys was available in the World of Titan Showrooms and key multi brand outlets. He formulated certain aspects of the marketing strategy in the past to deal with different types of problems. Smruti Ranjan Mohanty-Assistant Engineer.

Titan was a leader in organized quartz analog segment and wanted to forge into the premium segment since luxury watches had a special appeal and was relatively untapped in the Indian market especially being dominated by the swiss players.

RetailLifestyleBusiness. As self-concept of matter consumers of luxury brands watches? Another classification was done which was based on consumer behavior and segmentation by value.

Hence Titan had to come up with a strategy to change the perception of Indians and target the right customers who will want to afford a luxury watch for various reasons xylys watches case study since Titan is an Indian brand, there will be customers who were very country Loyal who would prefer to wear the Indian brands on them.

Heritage, glamor and technology combination of factors that have been associated with the luxury brand watches universally. Case Study Analysis Solutions. The case delves into behavioural concepts xylys watches case study are important in terms of the perception of the brand luxury brands.

This signifies the lifestyle change and the utility of watches.

Full Name Comment goes here. Xylys a premium brand of watches Titan launched a few years ago, the brand was aimed at creating a unique perception among consumers. Hence Titan has to come up with the right marketing campaign xylys watches case study depict their value offering.

The authors feel that the main consumer for a Premium Luxury watch would be: Taking on the Indian Consumer-Appliance Market.

Cafe Coffee Day Sensory Branding: It was closer to a classic position will suffice? Will the traditional approach of positioning is enough?

Manoj Chakravarti, Senior Advisor, Titan Industries reflected on his 28 years in the watch industry, both in India and abroad, as well as under Xylys, premium brand watches Titan, and its foray into the Indian market. Market liberalization, increasing disposable income, exposure to western xylys watches case study and the need for the new generation to establish an identity for yourself are some of the reasons for the growth of the luxury watches category in India.

Xylys case study solution

Successfully reported this slideshow. Tissot had a wide range of watches ranging from Xylys watches case study, sport to heritage and the price spectrum was wider than that of Xylys.

While were several watch brands worldwide sold in Xylys watches case study at different prices, the challenge for a company Titan Industries that Indian leader had made rapid progress in the watch market in the past two decades has been to successfully introduce a brand of luxury watches.

Harvard Xylys Case Study – Explorin The case focuses on the concepts of behavior that are important from the point of view of the brand perception of luxury brands. Brand was aimed creating unique perception among consumer.

The liberalization of markets, the growth of disposable income, the impact of the Western way of life, and the need for a new generation to identify for themselves some of the reasons for the growth of this category of luxury watches in India.

Glamor Tradition and technology were a mix of elements which were correlated with high-end watch brands. Unless buyers and potential buyers of premium watches carry any specific stereotypical images of such watches?

Case Study Analysis Solutions. Embeds 0 No embeds. The watch market as a whole was classified into: As years progressed, Titan was the single largest player If you continue browsing the site, you agree to the use of cookies on this website. Three sets xylys watches case study questions were prepared ranging from self-concepts of consumers, 3. Luxury watches xylys watches case study bought for their symbolic and experiential benefits as opposed to their functional ones, it was considered as sophisticated brand.

Published on Apr 15, Manoj Xylys watches case study, Senior Advisor, Titan Industries reflected on his 28 years in the watch industry, both in India and abroad, as well as under Xylys, premium brand watches Titan, and its foray into the Indian market. Was it essential to get some insights about the use of the singularity feature to the self-understanding of consumers?