Would a standard placement strategy be adequate? Titan aims to bring about a redefinition of sorts in the premium watch segment with Xylys. Heritage, glamor and technology is a combination of factors that have been associated with luxury watch brands universally. The liberalization of the exposure to western lifestyles markets, the growing disposable income, as well as the requirement for the brand new generation to set up an identity for itself are a number of the reasons for the development of the high-end watch group in India. Heritage, glamor and technology combination of factors that have been associated with the luxury brand watches universally. Search Case Solutions Search for: Ramesh Kumar, Kasturi Baral Source:

Premium watches in India were usually associated with the Swiss brands Omega and Rolex. As years progressed, Titan was the single largest player Did the buyers and would-be buyers of premium watches hold any particular stereotypical pictures of such watches? They should stick with those people who are obsessed for their lifestyle, personality. They should expand their brand through other countries too.

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Xylys case study_analysis

Xylys a premium brand of watches Titan launched a few years ago, the brand was aimed at creating a unique perception among consumers. You just clipped your first slide! The above points very clearly provide insights on consumer behaviour point of view on premium watch Purchase decision. Xylys watches case study Does it Xylys watches case study Visibility Others can see my Clipboard.

Xylys was available in the World of Titan Showrooms and key multi brand outlets. He formulated certain aspects of the marketing strategy in the past to deal with different types of problems. Smruti Ranjan Mohanty-Assistant Engineer.

Titan was a leader in organized quartz analog segment and wanted to forge into the premium segment since luxury watches had a special appeal and was relatively untapped in the Indian market especially being dominated by the swiss players.

RetailLifestyleBusiness. As self-concept of matter consumers of luxury brands watches? Another classification was done which was based on consumer behavior and segmentation by value.

Hence Titan had to come up with a strategy to change the perception of Indians and target the right customers who will want to afford a luxury watch for various reasons xylys watches case study since Titan is an Indian brand, there will be customers who were very country Loyal who would prefer to wear the Indian brands on them.

Heritage, glamor and technology combination of factors that have been associated with the luxury brand watches universally. Case Study Analysis Solutions. The case delves into behavioural concepts xylys watches case study are important in terms of the perception of the brand luxury brands.

This signifies the lifestyle change and the utility of watches.

Full Name Comment goes here. Xylys a premium brand of watches Titan launched a few years ago, the brand was aimed at creating a unique perception among consumers. Hence Titan has to come up with the right marketing campaign xylys watches case study depict their value offering.

The authors feel that the main consumer for a Premium Luxury watch would be: Taking on the Indian Consumer-Appliance Market.

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Manoj Chakravarti, Senior Advisor, Titan Industries reflected on his 28 years in the watch industry, both in India and abroad, as well as under Xylys, premium brand watches Titan, and its foray into the Indian market. Market liberalization, increasing disposable income, exposure to western xylys watches case study and the need for the new generation to establish an identity for yourself are some of the reasons for the growth of the luxury watches category in India.

Xylys case study solution

Successfully reported this slideshow. Tissot had a wide range of watches ranging from Xylys watches case study, sport to heritage and the price spectrum was wider than that of Xylys.

While were several watch brands worldwide sold in Xylys watches case study at different prices, the challenge for a company Titan Industries that Indian leader had made rapid progress in the watch market in the past two decades has been to successfully introduce a brand of luxury watches.

Harvard Xylys Case Study – Explorin The case focuses on the concepts of behavior that are important from the point of view of the brand perception of luxury brands. Brand was aimed creating unique perception among consumer.

The liberalization of markets, the growth of disposable income, the impact of the Western way of life, and the need for a new generation to identify for themselves some of the reasons for the growth of this category of luxury watches in India.

Glamor Tradition and technology were a mix of elements which were correlated with high-end watch brands. Unless buyers and potential buyers of premium watches carry any specific stereotypical images of such watches?

Case Study Analysis Solutions. Embeds 0 No embeds. The watch market as a whole was classified into: As years progressed, Titan was the single largest player If you continue browsing the site, you agree to the use of cookies on this website. Three sets xylys watches case study questions were prepared ranging from self-concepts of consumers, 3. Luxury watches xylys watches case study bought for their symbolic and experiential benefits as opposed to their functional ones, it was considered as sophisticated brand.

Published on Apr 15, Manoj Xylys watches case study, Senior Advisor, Titan Industries reflected on his 28 years in the watch industry, both in India and abroad, as well as under Xylys, premium brand watches Titan, and its foray into the Indian market. Was it essential to get some insights about the use of the singularity feature to the self-understanding of consumers?