This had a huge impact on the performance of the company, the labor force was reduced and earnings were declining day by day. Goodyear Aquatred Case Study – Marketing 1. Search Case Solutions Search for: Marketing case study of launching new product line. Show related SlideShares at end.

Aquatred should be distributed using exclusive distribution channel design. Price for Consumers Clipping is a handy way to collect important slides you want to go back to later. These outlets charges highest price as the consumer purchasing would be connected to the emergency purchase. Small and Large Independent dealers have the majority share in retail sales replacement passenger tires. Consumers are demanding improved quality product with key characteristics as defined in survey. No discounting should be allowed not to erode its value.

Offers fast service 3. Store is attractive 5. Goodyear Aquatred Case Study – Marketing.

There is no evidence in the case that Goodyear properly addressed planning, incentives or conducted a thorough review of the channel practices to understand how to handle each channel independently. How well the Goodyear addressed these changes.

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Embeds 0 No embeds. This was also due to the fact that Goodyear was having financial problems These reliability connected to a experience and broad selection consumers are looking at psychological safety factor.

Goodyear: The Aquatred Launch (Condensed) HBS Case Analysis

Outlets goodyear the aquatred launch case study analysis the quality and value standard for performance seeking consumer as they have better training and educated personnel to evaluate the problem and provide solution. They are not interested in brand equity or label loyalty; they dispatch an order as requested by the next channel or retail. Travel incentives or special offers for individual sales people of dealers.

Embeds 0 No embeds. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Garage stations heavily promote private labels as they bring higher margins and cheaper in general. Some consumer purchase tires only when there is a need to replace existingones.

Goodyear: The Aquatred Launch Case Solution & Analysis

Goodyear should avoid selling Aquatred to other distribution channel and car manufacturers — OEM to keep the product in the premium channel, at least until competition enters the market in Are you sure you want to Yes No. Majority of drivers believed Aquatred has a good wet traction. Now customize the name of a clipboard to store your clips.

Show related SlideShares at end. Unfair practices were conducted in the market which affected the performance of company. Their current distribution structure is hybrid with lack of control over distribution of the tires to low price outlets. See our User Agreement and Privacy Policy. Is this the right goodyear the aquatred launch case study analysis for the right time?

No notes for slide. These steps were not able to bring about any massive change in company and it faced continuous problems,Soon, the distributors started facing issues goodyear the aquatred launch case study analysis the market. Discount outlets use the product to conduct switch and bait technique — by attracting brand loyal customer using the product advertising and offering an alternative solution.

Goodyear: The Aquatred Launch : Harvard Case Analysis

Low life of the Advertises low price Goodyear for a lower quality. These Value buyers are followers and would switch after Quality consumers if they value is worth the investment.

Benefits and positioning against competition b. Visibility Others can see my Clipboard. InSir James Goldsmith tried to take over Goodyear which resulted in management buy-out.

Goodyear the aquatred launch case study analysis reduced customer perceived product value, but targeted price conscious consumers.

This was also the alarming situation for the company, as it was not able to operate such a large number of outlets.

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Case study goodyear the aquatred launch case study analysis Goodyear: Consumers are demanding improved quality product with key characteristics as defined in survey.

Marketing case study of launching new product line. The Aquatred Launch Case Product quality – Introducing new tire Focused on SVU and Appeals to value is not the top for light trucks trucks market.

Product Position includes such characteristics as design, name and brand, warranty and level of customer service.

In fact, the tire has become almost a commodity and consumers do not see it as a premium product. This had a huge impact on the performance of the company, the labor force was reduced and earnings were declining day by day. How should Aquatred be positioned, priced, promoted and distributed.

Goodyear Aquatred Case Study – Marketing

Safety, durability and appeal! If you continue browsing the site, goodyear the aquatred launch case study analysis agree to the use of cookies on this website. Goodyear should position Aquatred as a top of the broad-line segment, referring to improvement of performance and safety in wet conditions.

How Does it Work? Extreme switch time of the product — compared to a competitive between brands if it saves thickness of the rubber, product.