Show related SlideShares at end. You just clipped your first slide! Full Name Comment goes here. A number of mergers and acquisitions. Should the distribution be expanded, and if so, what specific channels or retailers should be added? Goodyear Aquatred Case Study – Mark Should we launch Aquatred?
Independent dealers have always had the majority share in wholesale replacement tire market Visibility Others can see my Clipboard. You can change your ad preferences anytime. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Be the first to like this. Tests showed that in wet conditions, cars equipped with Aquatreds traveling at 55 miles per hour stopped in as much as two-carlengths- less distance than similar cars equipped with conventional all- season radials.
Most consumers viewed tires as an expensive necessity to keep a vehicle in driving condition.
Goodyear Aquatred launch – Strategic Recommendations.
Provide Independent Dealers some initial free service in order goodyear aquatred launch case study secure its potential buyers. No notes for slide. Show related SlideShares at end. Successfully reported this slideshow.
Goodyear had protected its dealers by not selling Goodyear-branded tires in other outlets Goodyear dealers did not carry other brands.
Now customize the name of a clipboard to store your clips. Offers mileage warranty 6. Replacement Market is highly demanding. Goodyear may offer them to develop their own ad and promotion program.
Goodyear: The Aquatred Launch : Harvard Case Analysis
Published on Aug 14, Case study on Goodyear: Some of the unanswered questions regarding the launch of Aquatred Tire: Price of oil increased. Sales are lower than anticipated. Full Name Comment goes here. Goodyear aquatred launch case study Explore Search You. You can change your ad preferences anytime. Show related SlideShares at end. No notes for slide. Small and Large Independent dealers have the majority share in retail sales replacement passenger tires.
Based on replacement and OEM tires. Case study on Goodyear: Is the decision taken by Goodyear to launch Aquatred during winter Olympics is right? Store is attractive 5. Case study on Goodyear: Price Offers fast service Can trust personnel Store is attractive Offers mileage warranty Brand selection Maintains convenient hours Now customize the name of a goodyear aquatred launch case study to store your clips.
Highest recognition among consumers. Experiments with everyday low pricing in the tire industry had been unsuccessful because price competition among dealers undermined attempts to set consistently low but fair prices. Bias and bias-belted tires lasted under 20, miles whereas by the early s radials lasted over 40, miles.
Automobile sales shifted towards cars that were smaller, lighter, and had front wheel drive; these cars placed less wear on tires.
The Aquatred Goodyear aquatred launch case study Case Producing one tire required seven gallons of oil or derivative products, so the cost of manufacturing tires also increased.
Goodyear planned to sell the Aquatred with a 60,mile warranty. With surveyed consumer demand on its side, it is good time for Goodyear to launch Aquatred. Can trust personnel 4. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Whats Good for Aquatred? Before launching goodyear aquatred launch case study The Aquatred, Goodyear need to look into an important matter.
Demand for passenger tires grew sluggishly.